Full Rebrand
Capital Builders
Identity Keywords:
Highend - Professional - Minimalist
Full Rebrand
Capital Builders
Identity Keywords:
Highend - Professional - Minimalist
Redesigned to Radiate Luxury
Capital Builders had been operating under the same visual brand identity since its inception in 2006. In the decade and a half that followed, the company grew to serve a much more luxurious market. With a in impressive portfolio featuring multi-million dollar homes, high end multifamily developments and expansive commercial projects, Capital Builders required a brand identity that exemplified its professional nature.
The result was a full rebrand featuring a new, simplified and minimalist logo. The logo was designed to be reminiscent of the the large multi-pane windows that hallmarks their construction style while retaining the letters "CB" from their previous design.
A Fully Reworked Visual Identity
In addition to the new color palette and logo design, the rebrand also featured a new website design, print collateral and graphics for social media. Special care was taken in the website to restructure their portfolio of work to better represent its quality and originality. Large, professionally shot photos and videos now dominate the otherwise minimalist design.
