New Brand Identity
Neon Jackal Tattoos
Identity Keywords:
Artistic - Neon - Cyberpunk
New Brand Identity
Neon Jackal Tattoos
Identity Keywords:
Artistic - Neon - Cyberpunk
Discovering an Artist's Identity
Influenced by the neon glow of 80's cyberpunk, this brand identity project was a study in aesthetic-first design.
We drew heavily from both the owner's personal taste in movies as well as the artistic flair that identified her work. The high contrast color palette uses primarily neon pink and blue on dark backgrounds to create bold and eye-catching designs.
Turning Over a New Page
San Diego native tattoo artist Mel Cox opened The Neon Jackal Tattoo in northwest Houston in July of 2020. With a stacked roster of experienced artists and an impressive collective portfolio, the tattoo shop was only lacking a visual brand identity to represent them.
Together we reinvent the print collateral in the shop as well as built an online presence to showcase her new brand identity.
