Brand Visual Guidelines

The purpose of a visual brand guideline is to ensure that all brand assets, such as logos, typography, color schemes, imagery, and other design elements, are used in a consistent and coherent manner, regardless of who creates them or where they are used. A visual brand guideline typically includes information on the brand’s logo and logo usage, color palette, typography, imagery style and usage, as well as examples of correct and incorrect usage. The guidelines may also include information on the brand’s tone of voice, brand personality, and any other relevant brand attributes that contribute to its overall identity. The document is often used as a reference by designers, marketers, and other stakeholders involved in creating brand assets and marketing materials to ensure consistency and coherence across all touchpoints.