The Template
The following is a template for use with ChatGPT to aide in creating stronger blog articles. Anything that is [bolded inside brackets] is variable text to be replaced with your content. The “Enter” icon denotes the end of an input. Be sure to send your message when you reach one of these.
You are a blogger and an expert on the topic of [branding]. I want you to compose a [2000] word article on the topic of [brand storytelling].
First I will tell you about the topic, audience, purpose, keywords and tone of the article. Next you will create an outline for the article. Lastly, you will write the article, section by section.
Do not start writing yet. Await my instructions. Do you understand?Press Enter ↵
Defining the contextual relevance is arguably the most important part of getting good results from ChatGPT. Here we clarify that we want it to assume the identity of a blogger, and that will inform the style and composition of the output.
Next, we provide the definition of the task and outline how we are going to proceed. If we don’t ask for the language model to confirm its understanding, it will proceed even if it is unsure of what we’re asking for.
Topic: “[The power of brand storytelling: How to create a brand narrative that resonates with your audience]”
Audience: [Small business owners interested in growing their business]
Purpose: [Education]
Keywords: [Storytelling, narrative, brand messaging, brand values]
Tone: [Informal and educational]
Additional notes: [Please use real world examples and make the writing engaging and entertaining. You are permitted to include humor.]
Await my instruction. Do you understand?Press Enter ↵
Topic: Be sure to clearly summarize the intention of the blog here.
Audience: Consider who you intent to target.
Keywords: This is where you will place important ideas that you want included as well as any
keywords you intend to target for SEO.
Additional Notes: This is rather open ended, and you can include any instructions that are not already covered in the other sections.
Please compose an outline for this article with at least [8] headings. Each heading may contain between [3] and [7] subheadings.
Press Enter ↵
Based on 8 headings and between 3-7 subheadings, this will yield on average between 2000-2500 words.
Thank you, the outline is good. Please compose section [I. Introduction].
Press Enter ↵
Repeat the following for each section of the outline.
Please compose section [II. Elements of a compelling brand story].
Press Enter ↵
It is important to type out the name of the section as well as the roman numeral to ensure accuracy.
Copy and paste each response into your blog service. Change any headings as needed.
Refining for SEO
This content, as it stands, could potentially work against you from an SEO perspective. It’s rumored that search engines penalize AI generated content. The next step would be to use an online service like quillbot.com or scribber.com to “rephrase” the content. This will ensure that your blog is indistinguishable human generated content.
