Introduction As a small business owner, you want your website to generate leads, sales, and revenue. However, if your website is not optimized for conversion, you may be missing out on potential customers and revenue. That's where conversion rate optimization (CRO)...
By understanding the underlying mental processes that drive decision-making, you can create messaging and content that speaks directly to your customer’s needs and motivations.
Your marketing system is the culmination of all of your communication with the public. You can only say so much before your prospects stop listening. Making the most of this communication means that you can increase the return on your marketing efforts.
Too many small businesses fail because they try to align the marketplace’s will with their own. The most important step in marketing is identifying what it is that your customers want.