It describes the stages that a customer goes through, from initial awareness of a product or service to the final purchase. The stages of a typical sales funnel are:
- Awareness: At this stage, a potential customer becomes aware of a product or service through marketing or advertising.
- Interest: The potential customer shows interest in the product or service by engaging with marketing content or visiting the company’s website.
- Consideration: The potential customer considers the product or service by comparing it to other options and evaluating its value.
- Intent: The potential customer shows intent to make a purchase by taking action, such as adding the product to their cart or filling out a contact form.
- Evaluation: The potential customer evaluates their decision by reviewing their options and considering the benefits and drawbacks of each.
- Purchase: The potential customer makes a purchase and becomes a paying customer.
A well-designed sales funnel is an essential part of a company’s marketing strategy, as it helps to guide potential customers through the buying process and maximize the conversion rate of leads into paying customers. The sales funnel can also help identify areas where potential customers may drop out of the buying process, allowing the company to make necessary adjustments and improve the customer experience.