Search engine optimization (SEO) is the practice of optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs).
Search Engine Optimization
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Cost of Acquisition
Client cost of acquisition (COA) is a metric used in business to measure the total cost of acquiring a new customer or client.
The Customer Journey
A customer journey is the complete end-to-end experience that a customer has with a company or brand, from initial awareness to post-purchase support.
Sales Funnels
A sales funnel is a visual representation of the journey that a potential customer goes through in order to become a paying customer.
Online Presence
A company’s online presence refers to its overall visibility and reputation on the internet.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
The Page Fold
“The page fold” in web design refers to the area of a web page that is initially visible to a user without scrolling.
Effective Logo Design
An effective logo is one that is simple, memorable, timeless, versatile, and relevant to the brand’s identity and values.
Brand Messaging
Brand messaging refers to the language and communication style used by a brand to convey its values, personality, and key messages to its target audience.
Brand Visual Assets
Brand visual assets are the design elements that represent a brand’s visual identity and create a consistent and recognizable brand image across all touchpoints.
Brand Visual Guidelines
A visual brand guideline is a document that provides rules and guidelines for the consistent use of a brand’s visual identity across different mediums and applications.
Brand Mood Boards
A visual tool that captures and communicates the desired visual style, aesthetic, and mood of a brand in a collection of images, colors, textures, typography, and other design elements.
Brand Briefs
A brand brief is a document that outlines important information about a brand, its identity, and its goals.