Knowledge Base Topic:

Digital marketing

Search Engine Optimization

Search engine optimization (SEO) is the practice of optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs).

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The Customer Journey

A customer journey is the complete end-to-end experience that a customer has with a company or brand, from initial awareness to post-purchase support.

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Sales Funnels

A sales funnel is a visual representation of the journey that a potential customer goes through in order to become a paying customer.

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Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

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The Page Fold

“The page fold” in web design refers to the area of a web page that is initially visible to a user without scrolling.

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