Search engine optimization (SEO) is the practice of optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs).
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The Customer Journey
A customer journey is the complete end-to-end experience that a customer has with a company or brand, from initial awareness to post-purchase support.
Sales Funnels
A sales funnel is a visual representation of the journey that a potential customer goes through in order to become a paying customer.
Online Presence
A company’s online presence refers to its overall visibility and reputation on the internet.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
The Page Fold
“The page fold” in web design refers to the area of a web page that is initially visible to a user without scrolling.